News and opinions from emnos

We empower retailers and their suppliers to decode what millions of transactions reveal about consumers. But how do we use that data to deliver tangible business growth? In our blog we give insight into our work and explore trends and developments around the industry.

Latest Articles


How Predictive Data Analytics could change the way you shop

20% of products in customer baskets can already be predicted - but how will this affect the retailer?
During the week between visits to the supermarket, we all inevitably run out of something and often...

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Game changing technology needs that personal touch

Recommendation Systems are transforming the way we choose products and services but an ‘off the shelf’ approach is unlikely to be the way forward.

‘People who bought this also bought the following..’...

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Act before it’s too late!

Customer retention costs a fraction of acquisition - new emnos statistical model predicts potential churn

With consumer choice and expectation at an all-time high, the retail sector needs to adopt a...

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Mars France and Carrefour work together to drive retail growth

Through the emnos insight sharing initiative, Carrefour and supplier Mars France can develop unified strategies to better meet customer needs and preferences and significantly increase category...

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White Paper: A targeting transformation

Is it time for a radical new approach to targeting in terms of how promotions, advertising and media are utilised and how results are assessed?

In a new White Paper (just register and download it here)...

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Did you miss our webinar with

Get the replay: Let’s Get Personal: Taking Your 1:1 Marketing from Simple to Sophisticated.
Our webinar with explores the world of personalized marketing and how it can help drive...

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Personalization is garnering increasing awareness as a way to grab attention

When you think of personalized marketing, what comes to mind? Is it printing a customer’s name in a mailer? Populating a customer’s loyalty balance in an email statement? While these are examples of...

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Carrefour Belgium implements new vendor collaboration strategy

Retail group adopts new data driven approach to decision-making and develops insight sharing programme with suppliers

As consumers become increasingly demanding, leading retailers are committed to...

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The perfect prescription for collaboration

Walgreens drives effective approach to vendor collaboration

Armed with extensive information and a choice of shopping channels, today’s consumers have increased expectations of both good value and a...

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Less talking – more action...

Why has the retail industry been slow to seriously adopt multi-channel promotion?
The industry has been talking about multi-channel promotion for years but despite the fact that mobile communication...

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Our authors

Florian Baur

Florian Baur
Vice President Business Development

writing about trends,
development & innovations

Meinert Mellows

writing about analytics & technology

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