News and opinions from emnos

We empower retailers and their suppliers to decode what millions of transactions reveal about consumers. But how do we use that data to deliver tangible business growth? In our blog we give insight into our work and explore trends and developments around the industry.

Latest Articles

28.11.2016

Mass and personalised – contradictory or complementary?

In mature markets most retailers and FMCG suppliers rely heavily on mass promotion to retain and increase market share – despite a broad agreement that more personalised communication is needed to...

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20.10.2016

Powering the cycle of success

New era of collaboration between retailer and supplier

It is becoming accepted that the abundance of available customer information and a data-driven approach to decision making support the...

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07.07.2016

The rise of the machines - Fact or fiction in data analytics?

With movies such as Avengers – Age of Ultron and the ubiquitous Terminator franchise, Hollywood continues to kindle the debate on man versus machine focusing on everything that can go wrong when...

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03.06.2016

Prize winning new approach to assortment optimisation

A pioneering methodology developed by emnos for optimising convenience store ranges has been recognised with an award.
Convenience store business is booming across Europe but suppliers and retailers...

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29.04.2016

How Predictive Data Analytics could change the way you shop

20% of products in customer baskets can already be predicted - but how will this affect the retailer?
During the week between visits to the supermarket, we all inevitably run out of something and often...

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01.03.2016

Game changing technology needs that personal touch

Recommendation Systems are transforming the way we choose products and services but an ‘off the shelf’ approach is unlikely to be the way forward.

‘People who bought this also bought the following..’...

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29.01.2016

Act before it’s too late!

Customer retention costs a fraction of acquisition - new emnos statistical model predicts potential churn

With consumer choice and expectation at an all-time high, the retail sector needs to adopt a...

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10.11.2015

Mars France and Carrefour work together to drive retail growth

Through the emnos insight sharing initiative, Carrefour and supplier Mars France can develop unified strategies to better meet customer needs and preferences and significantly increase category...

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06.10.2015

White Paper: A targeting transformation

Is it time for a radical new approach to targeting in terms of how promotions, advertising and media are utilised and how results are assessed?

In a new White Paper (just register and download it here)...

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29.09.2015

Did you miss our webinar with Loyalty360.org?

Get the replay: Let’s Get Personal: Taking Your 1:1 Marketing from Simple to Sophisticated.
Our webinar with Loyalty360.org explores the world of personalized marketing and how it can help drive...

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Our authors

Florian Baur

Florian Baur
Vice President Business Development

writing about trends,
development & innovations

Meinert Mellows

writing about analytics & technology

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