Successful projects with impact

These case studies showcase a selection of successful client projects.

Mars Petcare & Food

Mars France

Working together, retailers and suppliers can develop a unified strategy to meet customer needs and product preferences and, at the same time, manage stock levels and increase revenue. Mars France asked customer insight specialist emnos to support its collaboration with Europe’s leading retailer, the Carrefour Group, by helping the manufacturer to leverage and interpret shopper insights gained at retail level. Following initial assortment projects in 2012, emnos now works across several internal departments at Mars France providing ongoing consultancy services and also software solutions from the emnos Insight Portal.

Download PDF here

Galeria Kaufhof


Ever changing market developments and trends mean GALERIA Kaufhof has to realign and reassess its department stores again and again to remain the number one choice for shoppers – particularly as eCommerce and a Multichannel marketing approach continue to gain momentum.

Download PDF here



As Russian shoppers become more familiar with large food chains, existing retailers need to combat the inevitable growth in competition by developing strong brand loyalty. Lenta, one of Russia’s largest retail chains, relies on customer knowledge delivered by emnos to support its growth strategy and daily decision making. This approach also helped Lenta launch a pioneering direct marketing program.

Download PDF here

Watch video here


The Co-operative

As a mutual organisation, the Co-operative logically wants to make customers central to everything it does. For its diverse businesses with different histories, the challenge was to create a ‘joined up customer strategy’. To this end, a central insight team was set up to drive a Group approach to generating customer insights for delivery across the company. emnos was chosen to strengthen this team and help analyse the data produced by 14 million customers (including eight million members) – and use it to develop a Single Customer View.

Download PDF here

What clients say about us

Herman Tinga

"...emnos was chosen to take our customer knowledge to a whole new level."

Herman Tinga, Commercial Director, Lenta

read more

Get more information

Get in touch

Get in touch with emnos via phone, email or our contact form.