Creating value and impact
Our clients continue to give positive feedback on our expertise, effective support, commitment and value to their businesses. Here are a few examples of what they have to say about emnos:
“...the customer centric approach is a win-win situation for both the company and our customers. We can improve our catalogue processes, drive growth and, at the same time, provide our shoppers with a more relevant and rewarding experience...”
Harald Mühlbacher, Head of CRM & BI, Versandhaus Walz
"...emnos was chosen to take our customer knowledge to a whole new level. Our teams can use the emnos web based software daily to help them provide the best possible customer service..."
Herman Tinga, Commercial Director, Lenta
“...having decided to opt for an externally built solution and following an extensive selection process, we chose to continue with emnos as our partner to deliver the rollout and help build the operational Single View of our customers. The appetite for insight has grown significantly across the Group and the data generated is being used to create strategy at both group and individual business level. We are using new solutions, such as Operational Scorecards, to satisfy the demand for insight and truly put our customers at the heart of our decision-making...”
Ian Ayling, Customer Change Director, The Co-operative Group UK
“...emnos segmentations were the basis for the GALERIA Kaufhof marketing plan in 2013 and were also considered in the on- and offline marketing mix. Only when we understand our customers and their individual needs, can we create inspiring shopping experiences for all of them. To keep us a step ahead in our marketing, we use emnos Segmenter...”
Marc Neurath, Head of CRM, GALERIA Kaufhof
"...emnos has transformed the way we work with Carrefour. Understanding customer behaviour, thanks to the emnos joint effort process and emnos Analyzer’s relevant KPIs, allows us to take better commercial decisions and to work together on specific and efficient action plans in the interest of Carrefour and Barilla shoppers..."
Tiphaine Roy, Key Account Director, Barilla-Harrys France
"...emnos has greatly developed our understanding of customer behaviour online.
The team has done this quickly and pragmatically, enabling us, for example, to create more targeted direct mailings. This led to an increase in opening rates of up to 10% and sales increases of up to 30%..."
Gareth Locke, Head of Marketing, zooplus
"...We are working with emnos to improve our guest insight and segmentation capabilities. We especially value the company’s experience in this space and its highly capable analytic team..."
Kate Whittington, Director of Guest Insights, Target Corporation
"...emnos Ranger shows us strengths and weaknesses of our merchandising. In those categories where the solution is in use, our sales are rising significantly..."
Karsten Hemmer, Head of Business Unit real,- Online / New Business, real,- SB-Warenhaus (member of Metro Group)
"...It is key for our decision making to understand where our customers come from: Are they new to a category? What did they buy before? How did their spending change? The six million shopper panel from Carrefour is a solid basis to get this information. And the emnos Insight Portal enables us to quickly access the insight and use it to make better commercial decisions every day.
emnos has given us a pair of glasses that enable a better view of the customer. And we are shown how to use them every day..."
Carlos Ansola Martínez, Business Intelligence Analyst, Kelloggs Spain
"...The collaboration between emnos and PAYBACK is a very successful one. For many years now, emnos has been helping us to tailor not only our direct marketing activities, but also the entire loyalty programme, more and more to the needs of our members..."
Bernhard Brugger, CEO, PAYBACK
"...We have been using the emnos Insight Portal for some time now and are extremely impressed with how quickly and easily we can access customer insights. The solution has helped us to improve our decisions and tailor our products better to the needs of our customers..."
Nathalie Prigent, Category Manager, Mars Petcare France
"...I’ve been working with emnos since 2010 in both France and Spain and experienced the company’s talent in getting relevant and actionable insights out of Customer Big Data. The team has developed outstanding knowhow supporting us in building and activating shopper marketing strategies. This is the key back bone for connecting our precision marketing and segmented execution Strategy. I believe this is now the way forward for all Retail and FMCG businesses to jointly create sustainable value for our consumers and shoppers..."
Bernard Fevry, Director of Operational Marketing Europe, Coca-Cola
"...Insight sharing has helped us to develop a more frequent and enriching contact with Carrefour..."
Guillermo Roger, Marketing Manager, Acesur Group