Diametric today announced a new relationship with News International, working with the Insight group at Wapping along with the Sales Channels team.

The remit is across The Sunday Times, The Times, The Sun and The News of The World, and taps into the deep media and commercial experience within the Diametric Consulting team - as well as the extended consumer research and market intelligence capability.

Bob Willmott, Director on the NI projects commented:

"With the recent announcement bringing together the insight and database functions at NI, the business is well placed to use real consumer knowledge to guide their future strategy. As UK retail continues to evolve, we are delighted to be working with the team to map out future opportunities."