FLASH OF INSIGHT
Industry news and valuable insights related to applying customer insight in organisations.
Amazon mobile app, which enables customers to scan a barcode and compare with Amazon's price, raises serious questions about what the physical store is for and how traditional retailers can compete.
In 2012, the pressure will be on for retailers to transform their performance despite the unfavourable economic environment. Many of them are looking to re-define their business through an enhanced shopping experience both online and in store.
FLASH OF INSIGHT is a monthly news feed focusing on how retailers can use customer insight to make more profitable decisions.