Director
Bob Willmott brings 19 years experience across FMCG, retail loyalty and online space. His career began in brand management in Procter & Gamble and then Kraft Jacobs Suchard, before joining Safeway as part of the ABC loyalty scheme in 1996. In 1998, Bob joined Loyalty Management working with Tesco, Shell and other partners to create a ‘rewards’ proposition for the Clubcard programme. Following 2 years as Digital Marketing Director for EMAP, he joined Robert Diamond in 2001 to grow Diametric and the consulting proposition.