Munich / London – Peter Grindrod joins emnos GmbH with effect from 1 st January 2008. As “Strategic Advisor for Insight and Innovation” the Professor of Mathematics will help emnos to identify and tap new business potential based on the analysis of customer and loyalty data. Peter Grindrod is a recognized expert on analytical methods and will be largely responsible for deepening client relations and enhancing emnos’ tools and technologies to extract actionable insight from data. He will provide regular consultancy advice to emnos.

emnos provides analysis and consulting services to some of the world’s largest retailers and their suppliers. The company helps them to better understand their customers' needs, develops strategies for assortment, price or promotion policies and offers result-oriented tools and technologies which support decision making and deliver business value.

Wide experience in delivering actionable insights from data

Peter Grindrod is an acknowledged expert on methods for analysis, modelling, inference, and forecasting over massive loyalty card databases. He also has a strong background in working closely with major retailers and their suppliers within the UK and the US markets. He was a founder, a director, and the CTO (Chief Technology Officer) of Numbercraft Limited. The company, which was acquired by Lawson Software in 2003, provided services and software to retailers and their suppliers in order to give them actionable insights from customer and transaction data.

Peter Grindrod is also a former advisor to the government research councils within the UK on the public funding for research and development across science, engineering and mathematics. He was awarded a CBE ( Commander of the Order of the British Empire) in 2005 for his services to mathematics research and development. During 2006 and 2007 he was President of the UK based Institute of Mathematics and its Applications, a professional society with more than 5000 members.

Extracting actionable insight from massive commercial data sets remains his main area of business and research. He holds a chair for Mathematics and its Applications at the University of Reading, UK, and works extensively developing opportunities for collaboration between research and the service sectors, including retail, consumer goods and marketing.

"I am delighted to be working with emnos. The company has a wealth of opportunities to help clients use insights from their databases more effectively. There are some real challenges inherent in delivering business value from data, and I look forward to developing ideas that will inform both strategic and operational decision making for our clients," comments Peter Grindrod.

"The most important asset any business has is its customer base. The need to understand how individuals' behaviour can drive value, and how value can be created from customer insight has never been greater – especially in the retail and FMCG industries. That is where competition is fierce and there is massive innovation in terms of products, purchasing behaviour, customer experience and customer expectation. I am strongly of the view that smart analytics can and will make a huge impact on revenues for those companies that can successfully analyse their data and build, and share, insight about their customers and their growth opportunities."

Steve Gray, CEO of emnos GmbH, adds: “We are delighted that Peter has joined emnos. Peter is a giant within the field of mathematics who has successfully combined both thought leadership and commercial leadership in academia and industry. His knowledge and experience will help emnos to accelerate value creation on behalf of our clients leveraging the unique insights that are contained within large analytical databases."