With the launch of the Payback bonus programme in Poland, the long-standing cooperation between Payback and emnos has now been extended to the Polish market. From now on, emnos will be supporting Payback in Poland by helping to increase understanding of the programme’s members and communicating with them by means of customised mailing campaigns.

As a result, emnos is responsible for all direct marketing campaigns by Payback in Poland. This covers everything from defining target groups and selecting addresses to monitoring campaign success. As a basis for this, the analysts from emnos will examine customer and transaction data relating to Payback members and segment the customer base according to various criteria. This will be done using a range of methods that take into account buying behaviour, value and potential of the customers as well as customers’ needs.

In addition, emnos will carry out data mining analyses for the Payback partners in Poland in order to identify the latest purchasing trends or untapped potential, for example. If required, the database marketing specialist will also take over campaign management responsibilities for mailings on behalf of the partners.

emnos has opened a new office in Warsaw to ensure the best possible support services to Payback in Poland. This new addition means emnos now has its own branches in five key European markets (Germany, France, U.K., Spain and Poland) – a further step in consolidating its position as the leading expert for customer-centric change in Europe.

"The collaboration between emnos and Payback is a very successful one," says Burkhard Grassmann, spokesman of the Payback management. "For many years now, the services provided by emnos have been the reason why we have been able to tailor not only our direct marketing activities but also our entire programme more and more to the needs of our members."

"Payback is one of our key customers and we are delighted we have the opportunity to take the first steps into this new market together," comments Gerhard Hausruckinger, CEO of emnos. "More than anything else, that’s because we know customer insights are an essential building block of the Payback business model – and, in this field, the work we do really does make things happen."
 

About Payback

Payback, Germany’s largest bonus programme, has been on the market since March 2000 and today over 60 % of German households have a Payback card. According to an Emnid study, the card has become a firm favourite in Germans’ wallets and is the third most common card, after health insurance and EC payment cards.

The bonus programme was launched in Poland on 16 September 2009. Points are awarded by companies including BP (the largest private service station chain in Poland), real,- hypermarkets, Kolporter (one of the largest kiosk chains in Poland with 900 kiosks) and Allegro, the country’s largest Internet auction site, which has over 5 million users. Consumers will also be able to collect Payback points on calls made with Orange and TP and at Bank Zachodni WBK, Accor Hotels, Mix Electronics stores and the online travel platform fly.pl.

For more information please visit: www.payback.net

Download a PDF version of this news release.

For a high resolution picture to accompany this news please go to the section  press / photo material.