Customer research plays a key role in understanding what drives customer behaviour. Why do my customers behave in a particular way? What are their needs and attitudes? How do they view new offerings? To get a rich picture of your customers, emnos combines primary research with transactional data, segmentation and web behaviour (as appropriate).

What characterizes our research offering:

• deep quantitative research capabilities combined with qualitative approaches to get 'depth' of insight
• design approaches specific to each client and challenge
• research-driven services proven in the retailer space
• online focussed, cost effective research with platform licensed in-house
   

We have a 'toolkit' of different areas of expertise which include:

• market and customer/shopper segmentations:
  attitudinal and behavioural type approaches to
  complement transactional approaches
  
  
• shopper behaviour panels:
  linking attitudes to behaviours & missions in store,
  measured over an elongated time period to track trends
  
  
• headroom or share-of-wallet methodologies:
  identifying customer potential
  
  
• in store filming:
  including eye camera technology
  
  
• insight process development:
  to get real, actionable insights into the business