The sharing of shopper insight with suppliers is one significant step towards driving incremental sales growth through collaborative marketing.

Making a business more customer-centric starts with changing the hearts and minds of its people. Nokia have launched a data visualisation initiative that aims to revolutionise its customer understanding.

For any retailer looking to expand into China, it’s a territory of almost unrivalled promise - and one of the world’s toughest markets. The greatest challenges are caused by the shifting needs of the Chinese consumers.