Diametric have been invited to speak at the annual World Luxury Congress being held in Paris at the George V Hotel from October 17-19, 2006.

Robert Diamond, Founder and CEO of Diametric, will be running the pre-conference workshop titled 'Creating Successful Brand Partnerships'.

The workshop will address how successful brand partnerships can open new, cost-effective channels for the luxury industry, with a focus on understanding brand identity and how to construct long-term relationships to leverage luxury brands.

This workshop draws on Diametric's experience in mutually beneficial brand-building and innovative marketing spend methods for clients including Eurostar, British Telecom, Boots and others.

The Congress is the largest of it's kind in Europe, attracting over 400 delegates from the world's top luxury brands. It is also televised by several news agencies, including NBC.

Keynote speakers at this years' conference include the CEOs of Aston Martin, Rolls Royce, Harrods, Harvey Nichols, Calvin Klein, Shanghai Tang, Donna Karan, Oscar de la Renta, Gieves & Hawkes and Moet Hennessy.