Robert Diamond, Regional Managing Director at Emnos UK, presented to the Institute of Directors on September 29, 2008. The theme of the evening was ‘”How marketing analytics can provide businesses with the answers to drive sustainable competitive advantage”.

The session covered how emnos takes a ‘customer-centric’ approach, using a variety of data sources to improve critical areas of the retail proposition such as:

• Customer understanding and segmentation
• Direct marketing effectiveness and targeting
• Promotional strategy
• Pricing optimisation
• Product ranging
• Store layout optimisation
   

Through a series of case studies and real life examples, Robert Diamond was able to demonstrate the effectiveness of this approach across a variety of European and UK retailers.

The opportunity to present to the Institute of Directors was testament to the innovative analytical work that emnos have completed over recent years and further indication that customer centric retailing is important and relevant to a variety of businesses.

For a copy of the presentation, please contact Russ Groombridge at russ.groombridge(at)emnos.com

About emnos UK

emnos UK is a subisidiary of emnos GmbH. As a consulting and services business emnos helps retailers and their suppliers to achieve "customer-centric" growth. The key to this is that retailers and suppliers build up a deep understanding of their customers' needs and use this understanding to increase the customer focus of their products and services.

For further information about the UK business please refer to www.emnos.co.uk

About the Institute of Directors (IoD)

The Institute of Directors (IoD) is a non party-political business organisation with around 55,000 members in the United Kingdom and overseas. Membership includes directors from right across the business spectrum – from media to manufacturing, e-business to the public and voluntary sectors.

The IoD offers a wide range of business services including business centre facilities, conferences, networking events, issues-led guides and literature as well as information services and free access to a comprehensive business library and enquiry service.  It places great emphasis on director development and has established a certified qualification for directors as well as specific training and mentoring programmes. In addition, the IoD provides an effective voice to represent the interests of its members to government and key opinion-formers at the highest levels.

For further information, please refer to: www.iod.com