Conclusion of comprehensive release package. Portal solution gives retailers and manufacturers direct access to information about their customers' purchasing behaviour – additional functions and a new design boost user-friendliness

Munich, 12 April 2010

A new version of the Emnos Insight Portal is now up and running. The changes include a new design and a series of additional functions that make it easier for retailers and manufacturers to access Customer Insights, thus optimising the decision-making processes in marketing, sales and category management.

The flexible and highly scalable reporting solution is geared towards retailers and their suppliers, and provides an insight into the purchasing behaviour of customers. Users can analyse performance, customer behaviour and their own range of products with the aid of business-oriented reports. Among other things, this allows them to evaluate which products contribute more than others to ensuring customer loyalty and to identify gaps in their product portfolio.

Reports can be created based on products, product groups or product areas for any branch and any period of time.

As a complement to the portal, Emnos is also offering all users a comprehensive analytical consultation to respond to any specific questions they may have about customer behaviour.

In the latest version of the Insight Portal, Emnos has expanded the range of available reports. The brand new “Executive Key Measures Report” provides decision-makers with an overview of the development of product groups (e.g. mineral water), product areas (e.g. drinks) and even the overall result. This enables various key figures – such as unit sales, turnover, number of purchasers or the share of individual customer groups – to be compared with previous years' figures.

When it comes to new products and special promotions, the new “Shopper Tracking Report” evaluates the purchasing behaviour of individual customer groups over a freely definable period of time. Here, the user can see what effect promotions have on other products in the relevant category, and how customers' purchasing behaviour develops before, during and after the campaign.

In addition to compatibility with Internet Explorer 8, the portal has also been given a new look that is based on popular operating systems and thus delivers greater transparency and usability.

Among its other applications, the Insight Portal is currently being used by Carrefour in Spain and France. The world's second largest retailer also uses the solution to give suppliers an opportunity to gain a deeper insight into how their products are selling. The tool currently processes data from over 20 million customer card holders, over 20 billion transactions per year, and around three million single items.

 “I am excited that our products are getting so much worldwide traction in the retail markets at the moment. With engagements in Australia, US, UK, France, Spain, Germany and Poland it seems that our unique combination of customer insight consulting & analysis supported by a suite of world class products speaks to a wide variety of companies in this sector. With the current investment levels in our products, it is clear that this proposition can only become more attractive and continue deliver true value to our growing customer base.” Karim Hyatt, Director Research and Development, Emnos International.

About Emnos
Emnos is one of the leading service and consulting companies in Europe for “customer-centric growth”. Emnos helps retailers and other companies dealing with end customers to understand their customers' requirements better and to use this understanding to increase the customer focus of their products and services. To achieve this, Emnos analyses customer and transaction data, develops strategies for companies’ product line, price, promotion and communications policies, and provides tools and solutions to support their implementation.
Emnos is part of the Loyalty Partner Group and currently has a workforce of some 100 employees at sites in Munich, London, Paris, Madrid and Warsaw. Its customers include international companies such as Carrefour, Boots, Waitrose and Coca-Cola. In Germany, Emnos works for the bonus programme Payback, dm-drogerie markt and real,-, to name but a few.
Further information: www.emnos.com

About the Insight Portal
The Insight Portal developed by Emnos is a reporting solution that automates analytical processes and makes the results available via an online portal. This enables retailers and manufacturers to access information about their customers' purchasing behaviour at any time. Depending on the specific requirements, reports can be created based on products, product groups or product areas for any branch and any period of time. For the purposes of data protection, the system provides data on trends only, rather than individual customer information.

The Insight Portal is a highly flexible solution that can be scaled as required thanks to the use of a shared nothing architecture. The tool currently processes data from over 20 million customer card holders, over 20 billion transactions per year, and around three million single items that are automatically integrated from the customer's external sources. This ensures up-to-date information is available at all times. Each week, the portal delivers around 1,000 reports that give users a comprehensive, detailed insight into the behaviour of their customers. The technologies used allow the system to access Customer Insights in both online and offline mode.

Download a PDF version of this press release.

Media contact:
Caroline Przyludzki
Emnos GmbH
Theresienhöhe 12
80339 Munich
Germany
Tel.: +49 (0)89-205073-708
Fax: +49 (0)89-205073-721
E-mail: caroline.przyludzki@emnos.com

Media contact emnos UK:
Jennifer Lennox
emnos UK Ltd.
2 The Green
Richmond, Surrey TW9 1PL
Phone: +44 (208) 614-7729
E-mail: jennifer.lennox@emnos.com