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A smart assortment planning approach for click & collect
Most grocery retailers have gone live with online ordering, and those that haven’t, have plans to do so. This has paved the way for curbside & in-store pick up (or click and collect) to become a prominent omnichannel touchpoint for the industry.
Packaged food, fresh food, and vitamins appear as some of the top food categories sold, along with cleaning products in non-food categories. So, how does a retailer maximize this opportunity and ensure their customers always find the relevant products in a seamless omnichannel environment?
A retailer’s business challenge
A leading global grocer set up its click and collect channel and while initial sales grew as expected, it soon realized that optimizing the assortment mix would allow it to reach the channel’s full potential.
Around the same time, emnos approached the retailer with its latest Assortment Planning solution, which bolsters predictive analytics to drive assortment decisions and support data-driven assortment planning.
The retailer then tasked emnos with providing an appropriate solution and process for creating the optimal assortment mix for its click and collect channel.
Want to find out how?
Through this case study, learn more about how emnos went about creating a potential annual value of $70M via click and collect channel for the retailer.