Catch up with emnos at the Congrès Omnicanal in Paris
Hear what Atessa Mohséni-Leroy, Managing Director emnos Southern Europe, has to say on the role of personalisation in omni-channel marketing at Congrès Omnicanal on Tuesday 31st May at Elysées Biarritz in Paris.
She will provide an insight into the opportunities and challenges of this complex arena, focusing particularly on analysing customer profiles and behaviour by channel; how to adapt to changing shopping patterns; and the impact of personalisation on promotional strategy.
This one day conference is organised by LSA, the leading French retail magazine. emnos will be the first speaker, followed by representatives from companies such as Monoprix, Groupe Auchan, Zalando, Nescafe, Sephora and BNP Paribas.
emnos will also be involved in the LSA awards ceremony, where Atessa Mohséni-Leroy will sit on the panel of judges assessing innovative and effective cross-channel initiatives and will present one of the eight awards.