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Catch up with Walgreens and emnos at NRF Retail’s BIG Show 2017
Mindy Heintskill, VP, Loyalty and Personalized Marketing and Lisa Zhao, Director, Supplier Direct Marketing at Walgreens will join Ron Orgiefsky from emnos to talk about the 'Walgreens’ ‘Thank You' Approach to Personalized Marketing at Retail’s BIG Show 2017 in NYC.
Walgreens has the largest loyalty program in the US with over 85 million active members engaged in Balance Rewards. This not only delivers value for members through promoted prices and points, but also provides Walgreens with an incredibly rich customer behavioral database which is used to inform every strategy and activation. Shortly after the 2012 launch of Balance Rewards, Walgreens partnered with emnos to begin utilizing behavioral data to engage customers through personalized communication.
Hear what the speakers have to say about the personalized marketing approach in a Breakout session on Tuesday, January 17 1:15pm-2:00pm in Hall A, 1A 10.
They will provide insight into how Walgreens approaches targeted marketing; from engaging suppliers to generating the right offers; reaching high-value customers by using purchase data; and incorporating learning to continually optimize and scale the program.
Learn how Walgreens:
· Transformed its basic marketing messages.
· Implemented a personalized marketing framework.
· Defined what successes looked like for them.
Held annually in New York City, Retail's BIG Show is the NRF's flagship event. Over three days it offers education; collegial networking with 33,000 delegates; and an EXPO Hall showcasing technologies and solutions.
The show will take place January 15-17, 2017 at the Jacob K. Javits Convention Center New York, NY.