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emnos rolls out its Retail Analytics Strategy for non-grocery segments
Extends its solution offering for retailing segments of Pet, Auto Parts, Sporting Goods, Office Supplies, and more
Having successful, long-term client relationships with some of the world’s leading food and drug retailers, emnos has made the strategic decision to pursue verticals outside the grocery space, including Sporting Goods, Office Supplies, Pet, Consumer Electronics, Apparel, Furniture, Do-It-Yourself (DIY), Auto parts, and Travel.
emnos has set aside a dedicated team with deep expertise in customer insights, retail analytics, data monetization, and product innovation to drive client success in the non-grocery segments. The team will be focused on offering data and insights solutions that enable non-grocery retailers to seamlessly incorporate customer data into category management and planning processes.
The expansion into non-grocery segments comes at a pivotal time as the non-grocery retailers face the growing challenges of e-commerce and must find new and unique ways to maintain customer loyalty, drive trips, and build baskets.
“We are excited to begin offering our products and solutions to these retailers, especially our latest offering, emnosNavigator, an intelligent solution that pushes guided insights via a visual insights interface directly to key stakeholders across an organization” said Brian Murphy, who is leading the initiative globally for emnos.
The team also plans to help retailers in these segments better use their data to efficiently and effectively optimize and balance their mass and targeted promotions. “emnos’ Balanced Promotions solutions have successfully delivered ROI for food and drug retailers, and we are confident we will repeat the same performance in the non-grocery segments as well,” said Florian Baur, CEO while announcing the new initiative.
Recently, emnos shifted focus to a solutions-focused retail insights organization and is investing heavily into the development of innovative, new solutions, and enhancing existing offerings.
Here, you can learn more about how emnos solutions can benefit retailers.