One size no longer fits all!

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Florian Baur

VP Client Engagement Northern Europe, USA

writing about trends, developments & innovation.

, created by Florian Baur

One size no longer fits all!

This year, emnos is sponsoring the IGD convention in London (7th October) which promises to deliver strong opinions and tough talking from leaders in the food and consumer goods sectors.

As today’s discerning consumers increasingly demand to be treated as individuals and receive offers tailored to their interests, personalisation has inevitably become a hot topic.  By knowing what people buy, how much they buy, when and where they buy and what triggers their purchasing choices, retailers and suppliers can ensure their targeting, communication and offers are more relevant to each individual shopper.

 

The key is to mine customer transactions and interactions to produce the insights needed to accurately target each shopper with the personalised and engaging information which will increase ROI and drive loyalty.  By applying a data driven approach to media which includes continuously measuring and improving media investment, emnos has delivered value to retail clients around the world.  The retail analytics specialist has also recently expanded its services by joining forces with POS software developer ecrebo.  Together they are delivering butt based, highly customised couponing and communications services in real-time at the till.

By pooling their expertise, emnos and ecrebo can provide an ideal combination of customer analytics, consultancy and technology designed to drive sales and produce a rewarding, personalised shopping experience.   Whilst ecrebo provides the expertise and technology to produce personalised coupons, stamp cards, customer surveys, and digital receipts, emnos contributes the vital information on what customers love, why they buy and what earns their loyalty.

 

Tough talking from around the industry
This year, emnos is sponsoring the IGD convention in London (7th October) which promises to deliver strong opinions and tough talking from leaders in the food and consumer goods sectors.   As a sponsor, emnos will also host an exhibition stand.   Delegates will be able to learn more about emnos and its effective approach to customer insight – and also see a demonstration of the new joint solution which includes the ecrebo Attune software platform.  

 

Leveraging existing POS technology, the software is compatible with all hardware and only requires minimal IT support. Using unique barcodes to prevent misuse, all offers are printed through existing POS tills in real-time based on a loyalty card numbers or products in the basket. E-receipts can also be generated to start a two-way digital conversation.

We would be delighted to welcome you to our stand at IGD but if you can’t make the Convention, please contact us to discuss how emnos can help transform your media campaigns through personalisation.

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