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Revolutionising retail coupon performance
Ultra personalisation is the way forward for high redemption rates and ROI. As grocery retail becomes increasingly multi-format and multi-channel - and so much emphasis is understandably placed on price – it is becoming more difficult for consumers to differentiate one outlet’s offer from another.
So what is the answer? The winners will be the retailers offering good prices and service and, at the same time, providing the most relevant range and offers to meet customer requirements. In this climate, traditional, untargeted, mass promotions struggle to generate profitable returns or drive longer term business objectives.