The perfect prescription for collaboration

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Florian Baur

VP Client Engagement Northern Europe, USA

writing about trends, developments & innovation.

, created by Florian Baur

The perfect prescription for collaboration

Walgreens drives effective approach to vendor collaboration

Armed with extensive information and a choice of shopping channels, today’s consumers have increased expectations of both good value and a personalised experience. To meet these demands, retailers need to take a more effective and holistic approach to leveraging customer data and developing the critical insights which power business decisions and sales growth.  Strategic collaboration between vendors and retailers can unlock the information needed to deliver a more relevant experience and, in turn, increase customer loyalty and sales.

Walgreens and emnos will be discussing the US drugstore giant’s successful approach to a collaborative strategy in one of only four Special Sessions at this year’s Global Summit of the CGF to be held in New York on 24th-26thJune. Entitled ‘Creating the perfect prescription for collaborative sales growth with CPG partners’, the Session will look at the advantages of the Walgreens model and the importance of total organisational commitment.

 

Common goal and common language

With a common view of customer behaviour, Walgreens and its vendors are able to fully understand the business drivers and work together to define strategies and tactics – with the goal of increasing revenue for all concerned.

Collaboration with key vendors enables a collective customer focus through access to powerful insights. For example, at the Consumer Goods Conference Walgreens will explain how the scale and timelines of a massive project in the Candy Category was only feasible as a shared undertaking. A great example of effective collaboration, this project proved beneficial to Walgreens and its brand leading vendor partners.

 

The full story

Get the full story at the Global Summit Special Session -‘Creating the perfect prescription for collaborative sales growth with CPG partners’ taking place at 11am on Wednesday 24th June at the New York Hilton Midtown Hotel. 

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