Data protection at emnos.com
This data protection notice provides you with information on how your personal data is processed in connection with the website emnos.com.
1. Responsibility for data protection
Responsibility for data protection regarding the operation of the website emnos.com resides with Emnos Analytics GmbH, Walter-Gropius-Straße 17, 80807 Munich.
If terms such as “we” or “us” are used hereafter, they refer to Emnos Analytics GmbH.
2. Operation of the website
We process your personal data to provide you with the information available on this website. As far as you use services offered on the website (e.g., a search function or a contact form to request information), we only process the data entered to provide the desired service. Unless otherwise stated in the following sections, the legal basis for the associated data processing is Art. 6 Para. 1 f) General Data Protection Regulation (GDPR) (balancing of interests – based on our interest to make this website available to internet users).
3. Data we process
3.1 Data you enter
For the above-mentioned purposes, we process, in particular, data you enter into website forms. We process this data in order to handle and respond to your request.
3.2 Data collected automatically
In order to be able to provide you with suitable information on the website, we also process the following data:
- The address of the page you visited on our website
- The address of the website you visited immediately before (the so-called “referrer”)
- The date and time of your visit
- The properties of your device, especially the operating system, the browser used, and the window size of your browser
- The IP address of your device on the internet
- Randomly-selected identification numbers that we store on your device. Based on this identification number, we can recognize your device on the website. These identification numbers are stored in so-called “cookies” or “eTags”, for example.
Device IDs that consist of individual characteristics of your mobile device. Based on these device identifiers, we can also recognize your device on the website. Examples of such device IDs are the “Ad-ID” of the Apple operating system iOS or the “Advertising ID” of the Android operating system.
4. Downloading documents / contact for marketing purposes
You can download various documents free-of-charge from our website. All we need is your name and email address to send you an email with a download link.
When you request a download link by clicking on the download button, we use the data you provide to contact you by email or, if you have provided a telephone number, by telephone, to present our offers on the topics of solutions and consulting services in the area of (retail) trade.
The legal basis for our presentation of such offers is Art. 6 Para. 1 f) GDPR (balancing of interests – based on our interest in acquiring new customers), in conjunction with Art. 7 Para. 3 German Act Against Unfair Competition (Gesetz gegen den unlauteren Wettbewerb, UWG).
You may of course object to the use of your data for the above-mentioned purposes at any time in the future. The easiest way to do this is to send us an email with the subject “Opt-out” to the following email address: privacy(at)emnos.com. You can also send your objection to the contact details provided in the imprint.
5.1 What are cookies?
A cookie is basically a small text file which is placed on your browser when you visit a website using a computer or a mobile device. It remembers your preferences and help you save time when you return to one webpage or browse from one page to another.
We are using these cookies to ensure that you can have optimal experience while you are using our website.
5.2 What are our cookies?
5.2.1 Functional cookies
These cookies listed below are the cookies to help us to run our website on a proper way. We can track possible errors using these cookies and improve the functionality of our website. These cookies also make sure that you are using our website in a secure environment.
- PHPSESSID: This cookie only contains a reference to a session stored on the web server. No information is stored in the user’s browser and this cookie can only be used by the current web site.
- user_privacy_settings: We use this cookie to store your cookie preference on our website
5.2.2 Marketing & analytical cookies
These cookies listed below are the cookies that are used to gain insights about the traffic on our website. Also, there are marketing cookies, which are cookies that are used to be able to improve your browsing experience and placed by Google.
- _ga: Google Analytics sets a cookie that is used to generate statistical data on how the visitors use the website (anonymous).
- _gid: Registers a unique ID that is used to generate statistical data on how the visitors use the website (anonymous).
- _gat: Used by Google Analytics to throttle request rate.
- collect: Used to send data to Google Analytics about the visitors’ devices and behavior. Track the visitor across devices and marketing channels.
We are trying to keep our cookie list as up-to-date as possible. But, keeping the dynamic environment of internet in mind, it can be the case that not all the cookies are listed here immediately after some possible changes.
5.4 How to manage your cookies
Allowing cookies are not necessary thing but of course will help you to have better website browsing experience. The cookies on our website are placed as the default but you can change your cookie settings and delete or accept them as you wish. To change your cookie preferences on our website, please click here.
If you want, you can delete not only the cookies from our website but also from all other websites. However, you need to be aware that by doing that, there might be some features which will stop working right after you delete the related cookies. If you would like to change your cookie preferences, you could follow some options as described below:
- Adjust your browser or page settings.
- The Internet Advertising Bureau’s Your Online Choices allows you to install opt-out cookies across different advertising networks.
- Google’s browser add-on that allows users to opt out of Google Analytics.
- Mozilla’s Do Not Track allows you to tell websites not to track you.
- Microsoft Edge’s Tracking Protection allows you to make websites stop tracking you.
- A number of websites provide detailed information regarding cookies. including AboutCookies.org and AllAboutCookies.org.
6. Tracking tools for website analysis
Use of Google Analytics
We consider it important to optimize our website and thereby make it more appealing for our visitors. For this, we need to know how our visitors like which parts of the website.
The IP address sent from your browser within the framework of Google Analytics is not merged with other data by Google.
You can prevent storage of cookies by appropriately setting your browser software; in this case, however, please note that you might not be able to fully use all functions offered by this website.
In addition, you can prevent data generated by the cookie and relating to your use of the website (including your IP address) from being collected and processed by Google, by downloading and installing a browser plug-in from this link.
To ensure adequate data protection during transfer of your data to a third country, we and Google have agreed standard data protection clauses issued by the European Commission for this purpose. You can request and obtain a copy of this agreement from us. For this, please contact the address specified above. Your data are processed on the legal basis of Article 6 Paragraph 1 Clause 1 f) GDPR (balancing of interests) and in our interest in evaluating how our website is used, and employing the results to adapt and optimize our website.
Your data accumulated in the context of Google Analytics are deleted after 14 months.
Our goal is to design our websites in the best possible way. We therefore use tracking tools to improve our online offerings. The tracking tools enable us to measure the use of our online offerings and the effectiveness of our online advertising. In particular, we use the tracking tools to collect the following information:
- What links on other websites do online users click on to access emnos.com?
- Which of our pages are visited when, how often, and in which order?
- What information are users looking for on our website?
- Which links or offers do users of our website click on?
Using this information, we compile statistics that help us to understand the following questions:
- Which pages are particularly attractive for users of our website?
- Which products are our (potential) customers most interested in?
- Which offerings should we provide to our (potential) customers?
To that end, we particularly use the automatically-collected data mentioned in Section 3.2 above. The data is only stored under a pseudonym (i.e., a random identification number). We could theoretically link such pseudonymous data with other data to identify you as a person (e.g., name, address, etc.). However, we do not purposely establish such a link.
6.2 Legal basis
The legal basis for the processing of pseudonymous data described in Section 5 is Art. 6 Para. 1 f) GDPR (balancing of interests – based on our interest in understanding the interests of our website users.)
7. Third-party content
The internet thrives on connections. For this reason, you will not only find our own content on our website. We have also incorporated various third-party content that either improves the technical functionality or the attractiveness of our website in terms of content. If you access one of our pages with such third-party content, your browser establishes a direct connection to the servers of the respective provider and retrieves their content in order to display it to you.
7.2 Google Fonts
We use fonts from Google Fonts to display various texts on this website as quickly and with as little data use as possible and to improve their appearance (https://fonts.google.com/). Google Fonts is provided by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”).
The fonts are loaded directly from your web browser into a local cache on your device in order to be able to use them for display on our and, if necessary, other internet pages. If your web browser does not support Google Fonts or does not allow access to Google Fonts, your browser will try to display the text in a default font.
When integrating Google Fonts, your browser communicates with a Google server in the U.S. which can record the corresponding font retrieval by your browser. There is currently no decision by the EU Commission that the U.S. generally offers an adequate level of data protection. However, Google has committed to comply with the EU-U.S. Privacy Shield Agreement published by the U.S. Department of Commerce on the collection, use, and storage of personal data from EU member states. Further information is available here : https://support.google.com/analytics/answer/7105316?hl=en
For more information about Google Fonts, please visit: https://developers.google.com/fonts/faq
7.3 Google Maps
Our website shows maps of the map service Google Maps. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google.”) When you visit one of our pages with Google Maps, your browser connects directly to Google’s servers and retrieves the maps to display them to you.
To use the functions of Google Maps, it is necessary to process your IP address and information about your potential use of the map. This information is transferred from your internet browser to a Google server in the U.S. and processed there by Google. There is currently no decision by the EU Commission that the U.S. generally offers an adequate level of data protection. However, Google has committed to comply with the EU-U.S. Privacy Shield Agreement published by the U.S. Department of Commerce on the collection, use, and storage of personal data from EU member states. Further information is available here: https://support.google.com/analytics/answer/7105316?hl=en
You can find more information on the handling of user data in Google’s data protection declaration: https://policies.google.com/privacy?hl=en&gl=de
7.4 YouTube Videos
Our website shows videos from YouTube. YouTube is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA, a subsidiary of Google.
When integrating YouTube content, your browser communicates with a YouTube server in the U.S. which can record the corresponding content retrieval by your browser. There is currently no decision by the EU Commission that the U.S. generally offers an adequate level of data protection. However, YouTube (as a Google subsidiary) has committed to comply with the EU-U.S. Privacy Shield Agreement published by the U.S. Department of Commerce on the collection, use, and storage of personal data from EU member states. Further information is available here: https://support.google.com/analytics/answer/7105316?hl=en
If you are logged into your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account before you visit our website.
7.5 Legal basis
The legal basis for the integration of third-party content described in Section 6 is Art. 6 Para. 1 f) GDPR (balancing of interests – based on our interest in presenting attractive content to users of our website in a technically-efficient manner).
8. Use of additional service providers
9. Storage period
The data you enter as defined in Section 3.1 will be deleted no later than after the expiration of any retention periods under commercial and tax law, i.e. after 6 years. Automatically-recorded data as defined in Section 3.2 will be deleted or randomized no later than after 3 years.
10. Your rights
Upon request, we will inform you whether and which data we have stored about you. As far as the legal requirements are met, you have the right to correct, block, or delete this data.
You also have the right to receive from us in a structured, current, and machine-readable format the personal data you have provided to us; you can transmit this data to other parties or have it transmitted.
You also have a right of appeal to the competent supervisory authority for data protection.
11. Data protection officer
For all questions regarding data protection at Emnos Analytics GmbH, please contact our data protection officer:
emnos Data Protection Officer
Walter-Gropius-Straße 17, 80807 Munich,
As of: 11/2022