Powered by data, united in taste
The emnosFOOD platform delivers actionable insights, empowering retailers and suppliers to collborate for dynamic growth in brands and categories.
Shopper behavior insights
Assortment optimization
Performance tracking
emnosFOOD PLATFORM
Know your customers, lead with data
Expertise and intuition are key to decision-making.
But what if you could enhance them with deeper insights into shopper behavior? By leveraging customer data, you can make smarter decisions that boost category growth.
Picture the potential when retailers and suppliers collaborate on a unified data foundation, working together to better serve customers and drive sales.
MEET YOUR CUSTOMERS’ NEEDS
The right product.
At the right time. At the right place.
RETAILERS
Retailers use emnosFOOD to identify customer preferences, optimize category performance, and drive sales through actionable insights.
emnosFOOD provides you with
- An analysis tool that turns your data into clear, actionable insights.
- A shared platform to align goals with suppliers and take coordinated actions for better results.
- Guidance to make decisions backed by data, with clear action recommendations.
SUPPLIERS
Suppliers use emnosFOOD to identify trends, optimize performance, and tailor marketing strategies through proactive action recommendations.
emnosFOOD provides you with
- Weekly transaction data from retailers to help you plan and act faster.
- A shared platform to align goals with retailers and take coordinated actions for better results.
- Product performance insights with clear action recommendations to improve.
- RETAILERS
- SUPPLIERS
Your benefits
- Weekly performance updates to track your progress
- Streamlined collaboration between retailers and suppliers
- Customizable modules tailored to your specific data needs
emnosFOOD - solving your retail challenges
emnosFOOD bridges the gap between retailers and suppliers, aligning data and goals to create actionable insights.
The emnosFOOD platform helps you collaborate effectively, driving category growth and making smarter decisions together.
YOUR CHALLENGES
EMNOS' SOLUTION
YOUR CHALLENGE
Disconnected from your partners' data sources?
EMNOS' SOLUTION
Collaborate on a single platform with shared data, making faster, smarter decisions.
YOUR CHALLENGE
Misaligned goals with your partners?
EMNOS' SOLUTION
Align goals with your partners and focus on shared KPIs.
YOUR CHALLENGE
Uncertain about the next steps?
EMNOS' SOLUTION
Get clear action recommendations to take immediate steps.
Discover how emnosFOOD can elevate your business.
TESTIMONIALS
What emnos' clients say
Whether you’re a BI analyst, a category manager, or part of the leadership team, emnosFOOD empowers you with actionable insights that enhance decision-making and drive results.
Hear from professionals who are leveraging the power of emnosFOOD to transform their retail strategies.
“Having worked in retail for the past 15 years, I have had the privilege of participating in the transformational change that new analytics tools like emnosFOOD have brought to the business. emnos has democratized access to insights for category managers, accelerating collaboration and fostering the creation of trust-based relationships with colleagues and external partners. With emnosFOOD, we better understand our customers’ needs, which has allowed us to maximize sales, enhance the accuracy in assortment definition, simplify decision-making on the shelf, and increase operational efficiency in restocking.”
João Caetano | Assortment, Merchandising & Store Planning Senior Manager | Pingo Doce
- Better understanding of customer needs
- Improved collaboration with partners
- Enhanced operational efficiency in managing product assortments
“With emnos platform and data, we were able to move our collaboration with our customer to another level. By using the same information, we have been able to build stronger relationships with the retailer, reinforce the collaborative work to drive a joint growth. We have been able to support our retailer to better understand category and market trends, to better capture opportunities with a strategic approach linked to store execution, all of this by using the most updated and accurate retailer’s information.”
Neuza Jesus | Head of Strategic Insights and Revenue | Coca Cola Europacific Partners
- Strengthened collaboration through shared data
- Improved insights into category and market trends
- Informed strategic planning based on precise retailer data
Want to see similar results for your business? Contact us today to learn how emnosFOOD can drive your success.
Trusted by leading brands
FEATURES
So what's actually included?
The emnosFOOD platform offers a range of modules to support your decision-making processes and simplify daily operations.
Discover how each feature helps you address your challenges effectively.
emnosFOOD
emnosFOOD offers retailers and suppliers easy-to-use tools for data analysis and performance tracking. It delivers customer insights, supports assortment optimization, and provides flexible KPI extraction with user-friendly dashboards, enabling more effective and personalized business strategies.
For retailers
- Follow every driver of growth or decline in your categories with precision.
- Understand your customers' behavior and buying trends.
- Collaborate with suppliers to make actionable decisions.
For suppliers
- Speak the same data language as retailers.
- Review the same KPIs and align your conclusions.
- Make decisions tailored to the retailer's performance.
Customer insights
Retailers and suppliers gain valuable insights into shopper behavior through the “customer insights” module, answering key questions about brand loyalty, customer origins, and switching patterns. The platform provides a deeper understanding of customer dynamics and competitive positioning.
For retailers
- Monitor the performance of your categories.
- Optimize your assortment for better results.
- Identify where your new clients are coming from.
- Understand the profiles of your clients.
For suppliers
- Track the performance of your brands.
- Evaluate potential cannibalization between products.
- Compare your innovations with those of competitors.
- Identify which brands your customers are mixing.
KPI export
The “KPI export” module allows flexible extraction of KPIs, offering multiple analysis levels like store, product, and time period. It supports various formats and lets you schedule recurring extractions, ensuring you always have the data you need, exactly when you need it.
For retailers and suppliers
- Access over 45 unique indicators.
- Choose from daily, weekly, monthly, annual, and ad hoc reporting periods.
- Export data in Excel, CSV, and .txt formats.
- Integrate data directly into your own dashboards.
- Customize parameters across stores, customers, and products for deeper insights.
Dashboards
“Performance dashboards” let retailers and suppliers track performance with ease. Apply filters like store, time period, category, and brand to instantly access the data you need. User-friendly and hassle-free, it provides quick access to actionable insights.
For retailers
- Get instant, ready-to-read insights.
- Check your categories' performance with just a click.
- Compare the KPIs driving category growth or decline.
- Identify the top 10 brands to help you take action.
For suppliers
- Monitor the performance of different brands in your category.
- Compare your brand's performance with competitors.
- Track weekly trends across your brands.
- Gain insights from promotional periods within your categories.
Ranger
“Ranger” is the go-to module for retailers to understand and meet customer needs. It identifies insights into buying behavior and product preferences, supporting assortment planning and merchandising. These insights help optimize product selection and create a more personalized shopping experience, driving better sales performance.
For retailers
- Identify the key entry points for each category.
- Assess customer needs coverage and improve product offerings.
- Discover opportunities to add or remove products in your assortment.
- Receive actionable guidance for merchandising development.
YOUR DIRECT CONTACT TO EMNOS
Get in touch with us
Sandrine Marques
Head of Account Management Food
Sandrine Marques
Head of Account Management Food
Always passionate about understanding consumer behaviour, Sandrine has combined her interest in the consumer goods industry with a career dedicated to creating strategic solutions for retailers and suppliers. Fascinated by how data can transform the relationship between retailers and consumers, she has focused her career on exploring and optimizing every aspect of this dynamic.
Early in her career, Sandrine worked with several manufacturers, supporting brands such as Nestlé, Danone, and Unilever by developing marketing strategies based on consumer insights. She later honed her skills in account management and influencer marketing, building strong partnerships and generating strategic growth opportunities for manufacturers.
At emnos, she shifted her focus to retail, starting as a key account manager and playing a central role in client strategy and expanding industry partnerships. Since 2021, Sandrine has managed relationships with major food retailers across Europe, defining and implementing sales strategies based on data and market insights to create winning synergies and help partners fully leverage emnos solutions to achieve tangible and lasting results.